Google Optimize is a popular tool for website optimization and A/B testing. However, it has recently been announced that Google Optimize will be discontinued on August 1, 2023. This news has left many website owners and digital marketers searching for alternative solutions.
Why is Google Optimize Ending?
Google has not provided a specific reason for ending Google Optimize. However, it is likely that the company is focusing on other products and services that align better with its overall strategy.
What are some of the Alternatives to Google Optimize?
There are many alternatives to Google Optimize, including:
- Webtrends Optimize: Webtrends Optimize is a website optimization tool that offers A/B testing, personalization, and multivariate testing features, as well as integrations with other tools and solutions.
- Optimizely: Optimizely is a popular A/B testing and website optimization tool that offers a range of features, including multi-page testing, personalization, and integrations with other tools.
- VWO: VWO is another alternative to Google Optimize that offers A/B testing, website optimization, and personalization features.
- Adobe Target: Adobe Target is a comprehensive optimization and personalization platform that offers a range of features, including A/B testing, multivariate testing, and machine learning.
- Convert: Convert is a website optimization tool that offers A/B testing, personalization, and conversion rate optimization features.
What Should You Do if You’re Currently Using Google Optimize?
If you are currently using Google Optimize, you will need to transition to a different tool before August 1, 2023. This process may involve exporting your data, setting up a new account with an alternative solution, and configuring your website to work with the new tool.
In conclusion, while the end of Google Optimize is unfortunate news for many website owners and digital marketers, there are many alternative solutions available that can help you optimize your website and improve your digital marketing efforts.
If you need help navigating the transition from Google Optimize to a new solution, Kraken Data CRO consultants can help. Our team of experts has extensive experience in website optimization and can help you find the right tool for your needs, set it up, and configure it to work with your website. Contact us today to learn more.