A buyer persona is a fictional representation of a target customer or group of customers, based on market research, customer data and data analysis. It is a comprehensive profile that includes demographic information, behaviour patterns, motivations, pain points and goals. A buyer persona is used to understand the behaviour and decision-making process of a target audience and to create marketing strategies and tactics that are relevant and appealing to that audience.
By creating a buyer persona, businesses can personalize their marketing messages, tailor their products and services to meet the needs of their target customers and create a more effective customer experience.