UX Optimisation is the process of improving the overall user experience of a product or service through design and engineering practices. It involves identifying areas where the user’s experience can be improved and implementing changes to achieve a more intuitive, efficient, and enjoyable experience.
This may involve changes to the user interface, navigation, flow, or design elements, or the implementation of new features or technologies to enhance the user experience.
The goal of UX optimisation is to improve the overall satisfaction and engagement of the users with a product or service.