Terry Johns

Terry has more than 20 years digital experience gained in Australia, NZ and the UK. He brings a fresh holistic approach to optimisation, analytics and the whole digital space. His experience in design, programming and data analysis means that he consistently delivers real value to the clients he works with.
He has worked with both smaller and larger clients, delivering value and insights to stakeholders from CEOs to Product Managers.

Using Microsoft Clarity to help your CRO program thrive

February 4, 2023Conversion Rate Optimisation

How external expertise can maximise your CRO potential

February 3, 2023Conversion Rate Optimisation

The End of Google Optimize: What You Need to Know

February 3, 2023Conversion Rate Optimisation

Capitalising on your losses – The ups and downs of a CRO program

January 25, 2021Conversion Rate Optimisation

Understanding Your Customer – Data Driven Insights

December 15, 2019CRO Videos

conditional formatting in google data studio

An Introduction to Conditional Formatting with Google Data Studio

November 1, 2019Analytics

First looks at a new feature in Data Studio that brings conditional formatting to your dashboards. This intro will take you through creating your first conditions.

Ten CRO ideas in ten minutes – Harvey Norman Website

May 15, 2019Conversion Rate Optimisation

The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.

Ten CRO ideas in ten minutes – Macy’s Department Store Website

May 8, 2019Conversion Rate Optimisation

The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website

Carousels – Great for kids, but for websites?

January 9, 2019Conversion Rate Optimisation

Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?

CRO – Do the numbers add up for you?

January 1, 2019Conversion Rate Optimisation

The advantages to be gained from an active CRO program depend on a number of factors. Do you have enough traffic? How big is your margin? How good is your CRO agency?

Author: Terry Johns

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