Author: Terry Johns

Terry has more than 20 years digital experience gained in Australia, NZ and the UK. He brings a fresh holistic approach to optimisation, analytics and the whole digital space. His experience in design, programming and data analysis means that he consistently delivers real value to the clients he works with. He has worked with both smaller and larger clients, delivering value and insights to stakeholders from CEOs to Product Managers.
Avatar for Terry Johns
Terry Johns

Terry has more than 20 years digital experience gained in Australia, NZ and the UK. He brings a fresh holistic approach to optimisation, analytics and the whole digital space. His experience in design, programming and data analysis means that he consistently delivers real value to the clients he works with.
He has worked with both smaller and larger clients, delivering value and insights to stakeholders from CEOs to Product Managers.

ab testing example

A/B Testing

Conversion Rate Optimisation

A/B testing (which is also sometimes known as split testing or bucket testing) allows you to compare the performance of two versions of a web page or app to see which one performs better for a defined success metric or conversion.

Continue Reading
Posts pagination