Google Optimize is no longer available, and there’s no direct Google replacement. Here’s what businesses need to know in 2026, plus how to choose the right next step for experimentation and CRO.
Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
Use this CRO Hypothesis Builder to turn analytics insights and user behaviour into clearer, testable A/B testing hypotheses with measurable outcomes.
Location data can help personalise digital experiences even for first-time visitors. Learn how IP-based geolocation and HTML5 location data can support local content, weather-based messaging, and new CRO testing ideas.
Urgency and scarcity messaging can increase conversions when it is authentic, relevant, and well timed. Explore real-world examples, learn the difference between urgency and scarcity, and see how to test these tactics without damaging trust.
