Video – Conversion Optimisation – Calculating Lift
This video, the second in a series on conversion rate optimisation, looks at calculating lift for conversion rate optimisation.
Video – Optimisation – Now and into the Future
Kraken Data recently presented “Optimisation, Now and into the Future” at the Melbourne meetup of Web Analytics Wednesday.
Video – Conversion Optimisation – How It Works
Number one in a series explaining and demoing various aspects of Conversion Rate Optimisation.