The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
The advantages to be gained from an active CRO program depend on a number of factors. Do you have enough traffic? How big is your margin? How good is your CRO agency?
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
There are three main sections to a good hypothesis.
Simple examples of customised elements based on IP Address/Geolocation. Even brand new visitors can be targetted with relevant content.
The use of urgency and scarcity messaging (Ending Soon!, Stock Low! etc.) has been a standard staple of online business.
Did you know that 67% of visitors who start a form, abandon it before completion? Of course you do, you’re feeling that in your conversion rates. So what causes this massive abandonment rate and what can you do to minimise it?
Hotel and general accommodation websites can be much of a muchness. They are basically slideshows with images, bullet point lists of features and a “Book Now” call to action. To stand out you need to engage, build aspiration and make the process as simple as possible.
This video, the second in a series on conversion rate optimisation, looks at calculating lift for conversion rate optimisation.
