AB Test Duration Calculator and Sample Size Estimation
Use this AB test duration calculator to estimate the sample size and the duration your test would need to reach significance.
Use this AB test duration calculator to estimate the sample size and the duration your test would need to reach significance.
A/B testing (which is also sometimes known as split testing or bucket testing) allows you to compare the performance of two versions of a web page or app to see which one performs better for a defined success metric or conversion.
AB Testing relies on insights and data. If your site is tagged correctly you will not overlook small interactions on your site that can be strong influencers on conversion rates.