CRO – Do the numbers add up for you?
The advantages to be gained from an active CRO program depend on a number of factors. Do you have enough traffic? How big is your margin? How good is your CRO agency?
Video – Conversion Optimisation – Calculating Lift
This video, the second in a series on conversion rate optimisation, looks at calculating lift for conversion rate optimisation.
AB Test Duration Calculator and Sample Size Estimation
Use this AB test duration calculator to estimate the sample size and the duration your test would need to reach significance.
ROI Calculator
A CRO ROI calculator is a great way of assessing the impact of any changes.