Ten CRO ideas in ten minutes – Harvey Norman Website
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
Ten CRO ideas in ten minutes – Macy’s Department Store Website
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Carousels – Great for kids, but for websites?
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
Site Redesign as a Continuous Process
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
Hotel and Accommodation Websites – 11 Top Optimisation Tips
Hotel and general accommodation websites can be much of a muchness. They are basically slideshows with images, bullet point lists of features and a “Book Now” call to action. To stand out you need to engage, build aspiration and make the process as simple as possible.