What is Baseline conversion
Baseline conversion is the average or standard percentage of visitors to a website who convert into customers or complete a desired action. It is used as a benchmark or starting point to measure the success of various marketing and optimization efforts aimed at increasing conversion rates.
What is Bayesian
What is Bayesian? Bayesian is a probability concept which interprets probability as a degree of belief. In A/B testing, bayesian probability offers an absolute level of a test result validity.
What is Behavioural Targeting
Behavioral targeting is a marketing strategy that involves collecting data on a user’s online behavior and using that information to deliver customized advertising messages to that individual. The goal of behavioral targeting is to reach potential customers with ads that are relevant to their interests and habits, based on their online activities such as the […]
What is Below The Fold
What does below the fold mean? The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see. A holdover from newspaper publishing, the term ‘below the fold’ was coined when there was an actual physical fold in the middle of the page. ‘Above the fold’ was anything […]
What is Browser Compatibility
Browser compatibility refers to the ability of a website or web application to be correctly displayed and functioned on different web browsers. This means that the website or application should look and perform the same on all popular web browsers such as Google Chrome, Mozilla Firefox, Internet Explorer, Safari, etc. Different web browsers have their […]
What is Buyer Persona
A buyer persona is a fictional representation of a target customer or group of customers, based on market research, customer data and data analysis. It is a comprehensive profile that includes demographic information, behaviour patterns, motivations, pain points and goals. A buyer persona is used to understand the behaviour and decision-making process of a target […]
What is a Call-to-Action (CTA)
Call-to-Action (CTA) is a marketing term used to describe a button, link or statement on a website, email, advertisement, or other marketing materials that prompts a viewer to take a specific action. This action can be anything from filling out a form, making a purchase, downloading a free guide, or registering for a webinar. The […]
What is ChatGPT
ChatGPT is an advanced conversational AI model developed by OpenAI, designed to engage in natural language conversations and assist users across a wide range of topics and tasks. Using a sophisticated language generation model based on deep learning, ChatGPT aims to understand and generate human-like responses in text-based interactions. This AI model is built on […]
What is Churn Rate
Churn rate is a metric used in business to measure the rate at which customers are leaving or cancelling a service. It is usually expressed as a percentage of the total number of customers over a specific time period. For example, if a company has 100 customers and 4 of them cancel their service in […]