What is conversion rate optimisation? Conversion rate optimisation (CRO or Conversion Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate […]
What is CRO? CRO (Conversion Optimisation or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. Full details about […]
What is a CTA? A CTA (Call To Action) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.
A Customer Journey Map is a visual representation of the experiences and interactions that a customer has with a company over time. It is a tool used to understand the customer’s perspective and to identify opportunities for improvement in the customer experience. The map typically includes a timeline of the customer’s interactions, touchpoints, and emotions […]
Customer Lifetime Value (CLV) is a metric that predicts the total value of a customer to a business over their lifetime as a customer. This metric takes into account the revenue generated by the customer, the costs associated with acquiring and retaining the customer, and the length of time that the customer is expected to […]
A Data Layer is a JavaScript object that contains information about a website’s content and interactions. It acts as a bridge between the website’s front-end (the visual presentation of the website) and the back-end (the database and server that store and process data). The Data Layer stores data such as user interactions, events, and content […]
A Data Management Platform (DMP) is a software platform that enables organizations to centralize, store, manage, and analyse large amounts of data from various sources, including website interactions, customer data, and third-party sources. It provides a comprehensive solution to collect, store, and utilize data to create a single customer view, making it possible to deliver […]
What is dynamic content? Dynamic content is a term for the aspects of a website, ad, or email body that change based on the past behaviour of the viewer. It creates an experience that’s customised specifically for the visitor or reader at that moment. Examples include Amazon and eBay.
Email A/B testing refers to the process of sending two variations of an email campaign to a portion of the email list, and then comparing the results to determine which version performed better. This type of testing enables marketers to determine the most effective elements of an email, such as subject line, content, design, and […]
