Email remarketing is a marketing strategy that involves sending targeted emails to customers who have previously interacted with a business. This can include customers who have made a purchase, subscribed to a newsletter, abandoned their shopping cart, or shown interest in a product or service. The goal of email remarketing is to re-engage with these […]
Exit rate, a key metric in digital marketing, measures the percentage of visitors who leave a specific page on a website and navigate to another site or close the browser entirely. It provides insights into how effectively a particular page encourages users to continue their journey or take a desired action, such as making a […]
Exit-intent pop-ups are a strategic tool used in web design and digital marketing to engage visitors who are about to leave a website. These pop-ups are triggered when the system detects that a user is intending to exit the site, typically signaled by mouse movements toward the browser’s navigation bar or close button. The primary […]
What is eyetracking? Eye tracking is the process of measuring either the point of gaze (where someone is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eyetracking Companies Tobii SMI ISCAN EyeTech Pupil Labs Gazepoint
What is a false positive? A false positive (Type 1 Error, False Positive Error) in AB testing indicates whether the difference between variations was due to the alterations or to other noise. A high confidence level helps to prevent these false positives. Industry standard is for a 95% confidence level, leaving a 5% chance that […]
In digital marketing “First-party data”, refers to information that a business has directly acquired from clients via its own channels or interactions. A range of customer engagement channels, like websites, mobile apps, email marketing, social media, and other online platforms, are typically used to collect this data. First-party data is information that a company collects […]
The Flickering Effect (aka Flicker Effect)in Conversion Rate Optimization (CRO) refers to the disruptive visual phenomenon where elements on a webpage—such as images, text, buttons, pop-ups, or other interactive components—unexpectedly appear and disappear, often with noticeable flashing or blinking. This inconsistency not only interrupts the visual flow of the page but also creates a sense […]
FOMO, or the Fear of Missing Out, is a psychological phenomenon that drives people to take action out of a fear of being left out of something exciting, valuable, or beneficial. It’s a powerful motivator in marketing and social interactions, prompting individuals to engage or make decisions based on the anxiety of missing out on […]
What are frames? Frames (and framesets) refers to a page that is part of a website and which has two components: one part of the page scrolls to provide information; the other part remains static to indicate the parent site and share certain common info. Such pages cannot be bookmarked; these pages are also not […]
What is Google Analytics? Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. The Kraken Data team can help you with your existing or future analytics […]
