Google Optimize, a website optimization tool offered by Google, was sunsetted after serving as a platform for businesses and marketers to conduct A/B testing and personalize their websites. It allowed users to experiment with different variations of web pages, testing elements such as headlines, images, call-to-action buttons, layouts, and sections of the page to determine […]
What is growth hacking? The use of resource-light and cost effective marketing tactics to help grow and retain an active user base, sell products and gain exposure.
Hard Bounce in email marketing refers to an email message that is permanently undeliverable to a recipient’s email address. This occurs when the recipient’s email address is invalid, no longer in use, or has been permanently blocked by the recipient’s email service provider. Hard bounces are a serious issue in email marketing as they can […]
Headline testing refers to the process of evaluating the effectiveness of different headlines for a specific piece of content, such as an article, blog post, or advertisement. The purpose of headline testing is to determine which headline will generate the most interest, engagement, and clicks from the target audience. This can be done by creating […]
What is a heatmap? A heatmap or heat map is a two-dimensional representation of data where values are represented by colors. A simple heat map provides an immediate visual summary of information. More elaborate heat maps allow the viewer to understand complex data sets.
What is a hero image? In web design, a hero image is a large web banner image, prominently placed on a web page, generally in the front and center. The hero image is often the first visual a visitor encounters on the site; it presents an overview of the site’s most important content.
What is an hypothesis? An hypothesis is a proposed explanation or assumption based on limited evidence, intended to serve as a starting point for further investigation. In the context of Conversion Rate Optimization (CRO), a hypothesis is derived from the analysis of collected data and user behavior, providing the rationale behind proposed changes to a […]
In web analytics, an impression refers to a single instance of a web page being loaded or viewed by a user. It’s a metric used to measure the number of times a particular piece of content, such as an advertisement or a search result, has been displayed to a user. Impressions can be used to […]
What is inbound marketing? Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.
What is JavaScript? JavaScript , often abbreviated as JS, is a high-level, dynamic, weakly typed, object-based, multi-paradigm, and interpreted programming language. Alongside HTML and CSS, JavaScript is one of the three core technologies of World Wide Web content production. It is used to make webpages interactive and provide online programs, including video games. The majority of websites employ it, and all modern web browsers support it without the need for plug-ins by means of […]
