A conversion funnel is a visual representation of the different stages that a potential customer goes through before they make a purchase. It is a journey that starts with a customer becoming aware of a product or service, and ends with them making a purchase. The funnel is typically divided into several stages, such as […]
What is conversion optimisation? Conversion optimisation (CRO or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
What is the conversion rate? The conversion rate is the number of conversions divided by the total number of visitors. So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%.
What is conversion rate optimisation? Conversion rate optimisation (CRO or Conversion Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate […]
What is CRO? CRO (Conversion Optimisation or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. Full details about […]
What is a CTA? A CTA (Call To Action) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.
A Customer Journey Map is a visual representation of the experiences and interactions that a customer has with a company over time. It is a tool used to understand the customer’s perspective and to identify opportunities for improvement in the customer experience. The map typically includes a timeline of the customer’s interactions, touchpoints, and emotions […]
Customer Lifetime Value (CLV) is a metric that predicts the total value of a customer to a business over their lifetime as a customer. This metric takes into account the revenue generated by the customer, the costs associated with acquiring and retaining the customer, and the length of time that the customer is expected to […]
