Adobe Target is a personalisation and optimisation solution offered by Adobe. It helps businesses personalize customer experiences across digital touchpoints, including websites, mobile apps, and emails. The platform uses artificial intelligence and machine learning to optimise user experiences and provide relevant content and offers to individual users, increasing engagement and conversion rates. Adobe Target can […]
What is a false positive? A false positive (Type 1 Error, False Positive Error) in AB testing indicates whether the difference between variations was due to the alterations or to other noise. A high confidence level helps to prevent these false positives. Industry standard is for a 95% confidence level, leaving a 5% chance that […]
The Flickering Effect (aka Flicker Effect)in Conversion Rate Optimization (CRO) refers to the disruptive visual phenomenon where elements on a webpage—such as images, text, buttons, pop-ups, or other interactive components—unexpectedly appear and disappear, often with noticeable flashing or blinking. This inconsistency not only interrupts the visual flow of the page but also creates a sense […]
Server-Side A/B Testing is a method of conducting website optimization experiments in which the experiment is executed on the server-side. This means that the changes made to the website are made directly on the server, rather than on the client-side. The server then serves different versions of the website to different users based on a […]
Split testing, also known as A/B testing, is a method of testing in which two or more versions of a website, landing page, email, or other digital content are created and then compared to see which version performs better. A random subset of visitors is shown one version, while the rest of the visitors are […]
A/B testing is a statistical method used to compare two versions of a product, advertisement, or webpage to determine which one performs better. The method involves randomly dividing a target audience into two groups, A and B, and exposing each group to a different version of the product or advertisement. The performance of each version […]
Testing hypothesis is the process of evaluating a proposed explanation for a phenomenon by comparing it to observational or experimental data to determine its validity. It is a scientific method used to determine whether a hypothesis is supported by the evidence or not. In this process, the hypothesis is subjected to systematic and controlled testing […]
