What is A/B/N Testing
A/B/N testing is a method of testing multiple versions of a web page or mobile app against each other to determine which performs best. A/B/n testing is an extended version of A/B testing, in which two versions of a page (a version A and version B) are tested against each other. With an A/B/n test, […]
What is Click-Through Rate
What is the click-through rate? Click-through Rate or CTR is defined as the percentage of people that click on an element on a page or in an app, that they have been exposed to. These elements have a hyperlink attribute and can be found in CTAs in an email, paid search ads etc.
What is Client-Side Testing
Client-side testing refers to the testing process of software applications, web pages, or other systems that are executed on the client-side (or the user’s device) rather than on the server-side. In client-side testing, the test is performed on the client machine or browser to evaluate the behaviour and functionality of the application or website from […]
What is Conversion Optimisation
What is conversion optimisation? Conversion optimisation (CRO or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
What is Conversion Rate Optimisation
What is conversion rate optimisation? Conversion rate optimisation (CRO or Conversion Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate […]
What is CRO
What is CRO? CRO (Conversion Optimisation or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. Full details about […]
What is an Hypothesis
What is an hypothesis? An hypothesis is a proposed explanation or assumption based on limited evidence, intended to serve as a starting point for further investigation. In the context of Conversion Rate Optimization (CRO), a hypothesis is derived from the analysis of collected data and user behavior, providing the rationale behind proposed changes to a […]