Churn rate is a metric used in business to measure the rate at which customers are leaving or cancelling a service. It is usually expressed as a percentage of the total number of customers over a specific time period. For example, if a company has 100 customers and 4 of them cancel their service in […]
Customer Lifetime Value (CLV) is a metric that predicts the total value of a customer to a business over their lifetime as a customer. This metric takes into account the revenue generated by the customer, the costs associated with acquiring and retaining the customer, and the length of time that the customer is expected to […]
