A confidence interval is a range of values that is used to estimate an unknown population parameter based on a sample of data. It provides a measure of the precision and accuracy of an estimate, and gives an indication of the uncertainty surrounding it. The interval is calculated from the sample data, and is expressed […]
A Data Management Platform (DMP) is a software platform that enables organizations to centralize, store, manage, and analyse large amounts of data from various sources, including website interactions, customer data, and third-party sources. It provides a comprehensive solution to collect, store, and utilize data to create a single customer view, making it possible to deliver […]
Machine-Learning Personalization refers to the use of artificial intelligence algorithms to personalize experiences for individual users based on their preferences, behaviours, and patterns. This technology allows for the customization of website content, product recommendations, and advertising messages in real-time. Machine learning algorithms can analyse vast amounts of data and adapt to changes, leading to improved […]
