A conversion is the process of turning website visitors into customers or clients through various conversion tactics such as lead generation forms, click-to-call buttons, and e-commerce transactions. The goal of a web conversion is to turn website visitors into paying customers or clients and increase the return on investment (ROI) of a website.
This is typically measured by the percentage of visitors who take a specific desired action, such as filling out a form, making a purchase, or downloading an e-book. Web conversions can be improved through website design, user experience, and marketing strategies.