Searchandising is a term used to describe the process of integrating search engine optimisation (SEO) and e-commerce merchandising to create an optimised and personalised shopping experience for customers.
It involves using data-driven insights to determine which products and categories are likely to be most relevant to a particular customer and then using that information to prioritise the display of those products in search results and on product pages.
The goal of searchandising is to increase the visibility and relevance of the most desirable products for a particular customer, thereby increasing sales and customer satisfaction.