Website optimisation is the process of improving various aspects of a website to increase its visibility, usability, and performance in search engines, with the goal of attracting more traffic, improving user experience, and increasing conversions.
This can involve a variety of techniques such as search engine optimisation (SEO), website speed optimisation, website design, content optimisation, and mobile optimisation, among others.
The ultimate goal of website optimisation is to improve the user experience and drive organic traffic to the site, leading to better rankings in search engines and improved brand visibility.